JOURNAL
We are witnessing an increasingly fast-paced way of doing business. Every day, we are exposed to an enormous amount of news, information and content. In this communication tsunami of modern business, one question arises: has the line between a leader’s personal brand and the identity of the company they lead disappeared? There are leaders whose […]
In January 2026, during the PR Roman Forum in Rome, we dedicated significant attention to green communication, social responsibility, ESG and sustainable heritage. One of the key outcomes of the Forum was the Roman Declaration on Green Communication Responsibility – an initiative that recognizes a simple but important fact: Communication professionals have a responsibility for […]
In my previous article, I focused on the social aspect of ESG standards, the “S”. Today, I would like to turn to corporate governance, the “G” in ESG, and explain what it actually represents. I am certain that many people who do not work directly in this field have never explored its structure in detail […]
At a time when global headlines are dominated by wars, geopolitical conflicts, and billions being spent in the defense industry, some topics quietly slip beneath the radar. Not because they are unimportant, but because they are discussed far too little. One of those topics is food — more specifically, the quality, origin, and traceability of […]
We are witnessing a range of global trends shaped by key concepts such as transparency, anti-corruption and accountability. One term that continues to appear in these conversations is ethics. Recently, I had the opportunity to participate in a closed-door discussion on ethics, which made me ask myself a simple question: has the code of ethics […]
We are witnessing one of the most serious and profound crises of identity and sustainability in the modern history of media. On one hand, technological progress is accelerating at an extraordinary pace. Hardly a day goes by without a discussion about artificial intelligence and its possibilities. At the same time, we know that the same […]