JOURNAL
We are witnessing major global changes, particularly in corporate communication and sustainability reporting. Companies and their leaders, especially those responsible for communications and marketing, are under increasing pressure to demonstrate environmental responsibility. At the same time, regulators, investors, employees and consumers are paying closer attention not only to what companies say, but also to whether […]
More and more companies are investing in AI training, CRM systems (Customer Relationship Management systems used to manage interactions and relationships with customers), ERP software (Enterprise Resource Planning systems used to manage and integrate key business processes), and AI assistants. The introduction of these technologies is almost always communicated in the same way: the new […]
At the beginning of this month, I became a Board Member of the Global Alliance for Public Relations and Communication Management, the world’s largest organization bringing together professionals in the field of communication. This appointment followed an initiative I launched as Secretary General of WICMI through the Rome Declaration on Green Communication Responsibility, a document […]