01
PRO PR Conference
An international networking platform connecting global communication experts with regional leaders, fostering knowledge exchange, professional relationships and leadership in communication.
↗02
FROM IDEAS TO REALIZATION
Ideas brought
to life.
From early community events in Crikvenica to international platforms and initiatives, Danijel Koletić has built a career around turning ideas into reality.
FROM IDEAS TO REALIZATION
The Fountain
of Ideas.
From organizing one of his first events in Crikvenica, which brought together around 50 members of the local community, to developing international projects and platforms, Danijel Koletić has always believed in the power of turning ideas into reality.
Over the years, his constant drive to create and initiate new projects has earned him the nickname “The Fountain of Ideas.” But for him, an idea is only the beginning. What gives it value is the belief, knowledge, persistence and work required to bring it to life.
That mindset has shaped his professional journey and continues to drive the projects, platforms and initiatives he develops today.
PROJECTS FOUNDED BY DANIJEL KOLETIĆ
15 ORIGINAL PROJECTS · CONFERENCES · AWARDS · SOCIAL IMPACT
02
Roman Declaration of Green Communication Responsibility
An initiative founded by Danijel Koletić that brought together international communication and ESG experts, led by WICMI President Richard Linning, to define the Roman Declaration of Green Communication Responsibility — a global framework guiding communication leaders towards responsible, transparent and sustainable communication.
↗03
PRO PR Globe People Achievement Awards
A leading global recognition honoring individuals for their outstanding contribution to the communications profession. No entry or nomination fee is required — laureates are nominated by previous recipients and representatives of leading international communication associations.
↗04
Youth Business Camp Adria
A world entrepreneurship programme helping young people turn ambition into practical ideas, capabilities and action.
↗05
PR Roman Forum
An international forum bringing together communication leaders and experts to address green communication, responsibility and ESG. For the first time, communication professionals gathered in Rome to explore the role of sustainable heritage within the communications industry. The Forum also hosted the ceremonial signing of the Roman Declaration of Green Communication Responsibility.
↗06
Inspiring Agriculture
An initiative that introduced a new platform for thematic agricultural conferences in Croatia, connecting academia, industry and future generations of agricultural professionals. Its projects have addressed key topics shaping the future of agriculture, including digital agriculture, while its flagship project, Agro StartUp, became the first European StartUp conference dedicated to agriculture.
↗07
Practical AI School – Human2Human
A human-centred learning platform founded with Meliorate Labs to make artificial intelligence practical and accessible.
↗08
PR Arena
An international student conference created in Sarajevo to connect the next generation of communications professionals.
↗09
FOCUS Conference
A conference dedicated to innovation and effective communications in public administration and public-sector organisations.
—10
Croatian Walk of Fame
Inspired by the Hollywood Walk of Fame, the Croatian Walk of Fame was founded by Danijel Koletić in Opatija to recognize individuals whose achievements in sport, science, culture and the arts contributed to Croatia’s international recognition. The project ran from 2005 to 2008, and its stars remain part of Opatija’s Slatina promenade today.
—11
TOP Scholarship for Top Students
A major Croatian scholarship initiative launched in 2002, with Danijel Koletić as one of its creators and the author of the project. Developed in partnership with the Nacional weekly and leading Croatian companies, the initiative supported outstanding students across Croatia. Over its ten-year history, EUR 3.2 million in sponsorship funding was raised for student scholarships.
—12
Croatian Children – Croatian Future
A humanitarian initiative created by Danijel Koletić to support children who lost both parents during the Croatian War of Independence. As the project’s author and executive producer, he organized a humanitarian concert at the Vatroslav Lisinski Concert Hall in Zagreb on 15 January 1992. The initiative raised 800,000 German marks, equivalent to more than EUR 400,000, for children affected by the war.
—13
Web Award Me
Founded and organized by Danijel Koletić as a national competition recognizing the best websites in Bosnia and Herzegovina, Web Award Me promoted excellence in web design, functionality and digital communication.
—14
Croatia’s First Beach Party
Founded and organized by Danijel Koletić in 1990 as one of his earliest event projects, introducing a new entertainment concept to the Croatian coast.
—15
Croatia’s First Pyjama Party
Founded and organized by Danijel Koletić in 1990 at Hotel Therapia in Crikvenica as one of his earliest original event concepts.
—LEADING ROLES
Leadership across
industries and impact.
Selected leadership, production, public affairs, social responsibility, crisis communication and publication work.
01
National impact events
RAJKO DUJMIĆ
1992–1995 · Executive ProducerExecutive producer for Eurovision-winning composer Rajko Dujmić, coordinating music projects and organizing a concert tour across Croatian theatres.
WTA Croatia Ladies Open
1995 · Tournament DirectorTournament Director of the WTA Croatia Ladies Open in Zagreb, managing an international professional women’s tennis event with a prize fund of USD 175,000.
WTA Sparkasse Cup, Leipzig
1995 · Assistant Tournament DirectorAssistant Tournament Director of the WTA Sparkasse Cup in Leipzig, Germany, an international women’s tennis tournament with a prize fund of USD 400,000.
4th Croatian Golf Championship
1996 · Tournament DirectorTournament Director of the 4th Croatian Golf Championship, held in Mokrice, Slovenia.
37th Split Festival
1997 · Executive DirectorExecutive Director of the 37th edition of the Split Festival, one of Croatia’s most established popular music festivals, coordinating the organizational and production processes of the event.
Supermodel Croatia
DirectorDirector of the Supermodel Croatia competition, responsible for the organization and management of the national competition.
02
Music industry
RAJKO DUJMIĆ
1992–1995 · Executive ProducerExecutive producer for Eurovision-winning composer Rajko Dujmić, including the organization of his Croatian theatre tour and executive production of his solo album Om.
NINA BADRIĆ – LJUBAV
Executive ProducerExecutive producer of Nina Badrić’s Ljubav project, which received five Porin music awards, while Čarobno jutro became one of the defining songs of the project and was named Song of the Year.
BRODOM PO JADRANU
Event ManagementCo-organizer of a major Adriatic music and entertainment project, managing events across 14 Croatian coastal cities.
DAVOR RADOLFI – 25 YEARS OF MUSIC
ManagementPart of the team behind Davor Radolfi’s 25th career anniversary, taking responsibility for the artist’s management and supporting the project’s positioning and promotion.
03
TV & film production
NEDJELJNI RUČAK
1993 · Producer and HostProducer and host of Nedjeljni ručak on OTV – Otvorena televizija Zagreb, an innovative television format that brought together gastronomy, wine culture and lifestyle content.
TURBO LIMAČ SHOW
1994 · Production Team MemberMember of the production team behind Turbo Limač Show, a Croatian television entertainment program for children.
TAXI LJUBAV
2025 · Production ConsultantProduction consultant on Taxi ljubav, a Croatian feature film directed by Mile Ostović.
MALA DJECA PIJU MLIJEKO, A VELIKA...
2026–2027 · Production AdvisorProduction advisor on Mala djeca piju mlijeko, a velika..., a feature film project by director and screenwriter Mile Ostović.
04
Public affairs
Thanks to his expertise, strategic communication experience and political neutrality, Danijel Koletić has served as Strategic Team Leader on public affairs projects focused on regulatory and legislative change.
DIGITAL RIGHTS IN THE MUSIC INDUSTRY
4 years 8 months · Client: ZAPRAFStrategic leadership and public affairs support related to legislative changes concerning digital rights and the protection of phonogram producers’ rights in the music industry.
STUDENT AND PUPIL SCHOLARSHIP LEGISLATION
2 years 6 months · Client: Croatian Rectors’ ConferenceStrategic leadership and public affairs support for a project focused on changes to the legislative framework governing scholarships for students and pupils.
PET PACKAGING COLLECTION LEGISLATION
3 years 8 months · Client: Economic Interest Association of PET Packaging ProducersStrategic leadership and public affairs support for a project focused on changes to the regulatory framework for the collection and management of PET packaging.
05
Fundraising & social responsibility
A selection of pro bono, fundraising and social responsibility projects combining strategic communication, project coordination, partnership development and donor engagement.
CROATIAN CHILDREN – CROATIAN FUTURE
1991–1992Humanitarian fundraising initiative supporting children who lost both parents during the Croatian War of Independence. The project culminated in a concert at the Vatroslav Lisinski Concert Hall in Zagreb on 15 January 1992 and raised more than EUR 400,000.
DUPINOV SAN
2001–2003Fundraising support for a project documenting the plant and animal life of the Croatian Adriatic coast, raising approximately EUR 100,000.
LAVOSLAV RUŽIČKA FOUNDATION
2004–2007Fundraising, strategic support and project coordination for the restoration of the birthplace of Croatian Nobel Prize winner Lavoslav Ružička in Vukovar, raising approximately EUR 450,000.
INSTITUTE FOR MOTHER AND CHILD, SARAJEVO
2005Fundraising support that secured approximately EUR 150,000 for medical equipment for outpatient clinics in Sarajevo.
RUKE DOBROTE ASSOCIATION
Fundraising support for a summer facility for children from the St. Ana Children’s Home in Karlovac, delivered in cooperation with Croatian Radiotelevision through the project Uz nas niste sami, raising approximately EUR 200,000.
SAPUNI S TOČKICAMA
2015–2022Pro bono fundraising, branding and strategic communication project for the Zagreb Association of the Blind. Approximately EUR 345,000 was raised to support the development of a production facility employing blind and visually impaired people.
DIGITAL LITERACY CENTRE FOR THE BLIND
2019–2021Pro bono strategic consulting and fundraising for the Zagreb Association of the Blind, raising approximately EUR 33,000 and supporting the opening of a digital literacy centre equipped with computers, Braille keyboards and a Braille printer.
ASSOCIATION OF THE BLIND OF SISAK-MOSLAVINA COUNTY
2020Fundraising campaign for equipment damaged in the earthquake, raising approximately EUR 22,000.
DVANAEST VELIČANSTVENIH
Fundraising through a celebrity calendar and direct donations for children without adequate parental care at the Mladost Bijela Children’s Home in Montenegro, raising approximately EUR 25,000.
RED CROSS YOUTH CLUB – CITY OF ZAGREB
2026Four-month volunteer project providing strategic guidelines and mentoring for the Obasjajmo nevidljive initiative. The project secured EUR 6,300 in support from the Croatian Government Office and the private sector.
EUR 1,925,000
Over the years, Danijel Koletić has directly raised EUR 1,925,000 for various projects. In addition, approximately EUR 70,000 was invested directly in agency teams and students involved in their implementation. Danijel Koletić also contributed his knowledge and time on a pro bono basis, supporting the realization, coordination and strategic consulting of the projects listed above.
The funds were raised thanks to the support and understanding of various organizations from both the public and private sectors.
06
Crisis communication & crisis management
Selected crisis communication and crisis management assignments spanning corporate, public-sector, healthcare, consumer, food, financial and infrastructure organizations.
AWT INTERNATIONAL
Development and implementation of a crisis communication strategy for the Croatian market for AWT International, a major distribution and wholesale company operating primarily in the fast-moving consumer goods sector.
CITY OF SLAVONSKI BROD
Crisis communication advisor to the Mayor’s Office of Slavonski Brod, a Croatian city on the Sava River.
FRESENIUS MEDICAL CARE
Crisis communication consulting and implementation for the Croatian market for Fresenius Medical Care, an international healthcare company specializing in products and services for people with kidney disease, particularly dialysis care.
ACI MARINAS
Development and implementation of a crisis communication strategy for ACI, Croatia’s marina network and nautical tourism operator.
PFANNER
Crisis communication strategy and implementation for the Croatian market for Pfanner, a family-owned Austrian beverage company known for fruit juices, fruit drinks and iced teas.
CROATIAN CONSUMER PROTECTION ASSOCIATION
Development and implementation of a crisis communication strategy for a Croatian consumer protection organization.
PERUTNINA PTUJ / POLI
Crisis communication strategy and implementation for the Croatian market for Perutnina Ptuj, a regional food company specializing in poultry products and the producer of the Poli brand.
HiPP
Crisis management, communication strategy development and implementation for the German and Croatian markets for HiPP, a family-owned company specializing in organic baby and toddler food.
AUTOCOMMERCE CROATIA
Crisis management, media relations and communication support for the company’s launch and market entry in Croatia.
MEDITERAN INSURANCE COMPANY
Crisis management consulting for an insurance company operating in the Croatian market.
PARTING LTD / PRIVREDNA BANKA ZAGREB
Crisis management, media relations and communication support for the announcement of a joint project involving Parting Ltd. and Privredna banka Zagreb.
C.I.O.S. GROUP
Crisis management, strategy development and implementation for C.I.O.S. Group, a Croatian company specializing in waste collection, recycling and waste management.
BOUYGUES / BINA-ISTRA
Crisis management and media relations for the Istrian Y motorway project, including communication and event support for the opening of its first section.
BOSNALIJEK
Crisis communication advisory for Bosnalijek, the largest industrial pharmaceutical manufacturer in Bosnia and Herzegovina.
PRVA BANKA MONTENEGRO
Crisis communication advisory for Prva banka Crne Gore, a long-established Montenegrin banking institution.
CALCIT KAMNIK
Strategic business and communication consulting for Calcit, a Slovenian industrial company and one of Europe’s leading producers of calcium carbonate pigments, functional additives and granulates.
ĐURO ĐAKOVIĆ MONTAŽA
Strategic communication consulting and public relations implementation for Đuro Đaković Montaža, a Croatian industrial engineering and assembly company.
PRO PR INTERNATIONAL CONFERENCE & PRO PR GLOBE AWARDS
Internal crisis communicationAs the founder and director of Apriori World, Danijel Koletić led the agency’s internal crisis management during the COVID-19 pandemic, ensuring the successful organization of the 18th PRO PR International Conference and PRO PR Globe Awards in Podčetrtek, Slovenia.
07
Publications
PR MY WAY
2012Author of PR My Way, a book published in 2012.
DIPLOMACY & COMMERCE
Official columnistOfficial columnist for Diplomacy & Commerce, an international business and diplomacy magazine published in cooperation with The Economist.
JA TRGOVAC
Official columnistOfficial columnist for Ja TRGOVAC, a Croatian professional magazine and media platform focused on retail and the fast-moving consumer goods industry.
PROFESSIONAL ARTICLES
50+ articlesAuthor of more than 50 professional articles published over the past 20 years, covering communication, public relations, leadership, management and related business topics.